Vintage Classics. Woman in a hat wearing a watch and gold-tone jewelry.

This season, we're channeling our nomadic spirit and exploring the open roads.

A silver trailer on a dirt road. ROAM icon

Our fall collection takes cues not only from scenic, windswept landscapes found in places such as Marfa, Texas—homebase for our photoshoot—but also from silhouettes culled from our very own archives. With that, meet our most iconic styles.

Rooted in the past, yet made for today.
Cactus Icon Well Built


Same rugged good looks. Back with a new sized-down case for everyday wear.

Well Built Bronson. A man wearing a leather Bronson watch HOWDY Icon
A man's arm with a leather Bronson watch.

Smaller, more wearable case size

Strap made with eco leather icon over an image of a leather Bronson watch. Eco Leather Icon

Rugged design

Cactus Icon BEST OF the BEST


You want Stella? You've got Stella.
The most-loved bestseller is back—for good.

Best of the best Stella. A gold-tone Stella watch with Classic Oversized Case lockup.

Goes-with-anything neutral finish Double the glitz

A black-and-white image of Marfa
Marfa coordinates


Greenville Rucksack. Man in a truck holding a Greenville Rucksack.

Like your favorite flannel, just in leather bag form.

Snake icon
A leather Greenville Rucksack with a hotel key and books spilling out.

Tech-friendly function
Plaid-embossed leather
Bestselling style

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‘70s-inspired design in a wear-every-way silhouette. Extra bragging rights: soft Napa leather.

Four Gigi bags. Four perfect-for-fall colors lockup.

Relaxed shape
Larger silhouette for more storage

A woman wearing a leather Gigi bag.

Multiple ways to wear: crossbody, top handle, long and short strap

Relaxed shape
Multiple ways to wear
Larger silhouette for more storage

Flower icon
Marfa, TX 2021
This charming, dusty desert city in west Texas provided the backdrop for our Vintage Classics campaign photoshoot.
Marfa’s modern arts-minded ethos—look for impressive works by artists throughout—echoes our brand’s core modern vintage style, so it made for the perfect location. Over four unseasonably chilly days (note: bring cold-weather staples even in the summer), we captured some of our most iconic styles, while highlighting one of the most historic U.S. cities.
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Stay Hotel Saint George over top a black-and-white photo of a yield sign.
Consider a stay in Marfa’s 55-room boutique lodging, which occupies the same site as its original counterpart—also named Hotel Saint George—built in 1886. The contemporary version is awash in a minimalist, gray aesthetic and features repurposed materials aplenty, including concrete floors and brick walls, as well as reclaimed marble and steel doors.
Shop El Cosmico Provision Co. over top a black-and-white photo of water tower.
This funky shop, located on the 21-acre El Cosmico hotel and campground, stocks everything from locally made t-shirts and jewelry to home goods, camping gear, souvenirs and even vintage finds like faded army jackets and coveralls. Take home a potion from New York-based fragrance maker D.S. & Durga (a fave among the Fossil team). For extra Marfa-ness, we’d suggest its El Cosmico scent, a collaboration with the shop’s founders that we're told captures the spirit of west Texas in a bottle.
Eat Al Campo over top a black-and-white photo of a steering wheel.
Grab a bite in this rustic wine garden and bistro serving up barbecue and South American-inspired fare: think roasted pulled pork tacos, red wine-braised short ribs or a hearty bowl of two-cheese-and-spicy sausage queso with seasoned chips. Wash it all down with a glass of rose or an unfussy, made-in-Texas Lone Star beer.