Born in 1972 to spread feel-good news, Smiley celebrates 50 years through a series of collaborations with some of the most exciting brands across fashion, jewelry, lifestyle, home and beauty.
Over the past five decades, Smiley has become one of the most important icons in graphic design. Smiley is a universal counter culture icon with a message of positivity that has influenced generations across the globe. Reinvented and redefined by generations of activists, artists and creators, Smiley continues to thrive and influence future generations.
